I'm a 15 year marketing veteran in the consumer products industry and I've always had a lot of heart for entrepreneurialism and start ups. I even have my own dream of starting up a business someday. Please talk to me about your own passion and experiences. Tell me about the surprises you experienced when starting up your own. The good, bad and ugly. What worked, what didn't. The hardest things. What words of advice would you be willing to part with?